Client Overview
Client Name: Big D Bolt & Tool
Industry: Fasteners & Tools
Locations: Dallas, Texas
Big D Bolt & Tool is a small but impactful construction supplier in Dallas, focusing on distributing fasteners and tools to contractors in the area. Despite their expertise, they struggled to gain exposure and compete with larger brands.
Key Goals
- Establish Big D Bolt & Tool as an authority in the local construction supply market by building a strong social media presence and implementing a targeted advertising campaign.
The Challenge
As a small business, Big D Bolt & Tool faced difficulty gaining exposure in a competitive market dominated by larger brands. They needed to grow their audience and build brand recognition in the Dallas area.
Biggest Pain Points: The company’s small size made it challenging to compete with larger, more established brands in the market. Their limited social media following and exposure hindered their ability to grow and reach more contractors.
Business Impact: Without a broad audience or significant online presence, Big D Bolt & Tool struggled to drive traffic to their events and expand their customer base.
Our Approach
Solution: We implemented a comprehensive digital strategy to build their social media following and establish them as an authority in the Dallas market.
- Launched an Engagement Campaign on social media to increase visibility and build brand recognition
- Followed by a Consideration Campaign to keep them top of mind
- Closed with a Conversion Campaign aimed at generating leads and foot traffic.
- Created content in both English and Spanish, catering to their diverse contractor audience in Dallas.
- Worked closely with Big D Bolt & Tool to manage all aspects of the campaign, including call tracking and monthly performance reviews.
- Built a comprehensive WordPress website for them to help drive traffic and further establish their online presence
Implementation
The campaign focused heavily on social media, using both organic and paid strategies to increase their reach and build their authority in the local market. Content was tailored for both English- and Spanish-speaking contractors to maximize their impact.
Challenges: The main challenge was overcoming their small size and limited exposure, but our targeted digital approach allowed them to reach new audiences and compete effectively.
The Results
New Website
- Built to maximize conversions for their ideal audience
- Conversion focused with lead forms and click to call options
- Custom payment portal for online invoices
Social Media Growth
- Grew their follower base from 125 to 2,019 in just 6 months.
- Reached over 61,000 contractors in the Dallas area.
- Increased traffic to their local events, driving more contractors to their storefront and building stronger community ties.
- Built brand recognition among contractors who previously didn’t know Big D existed
- Set the foundation for long-term growth with a new WordPress website
Video Content
Case Summary
Through a targeted social media and advertising campaign, Big D Bolt & Tool was able to establish itself as an authority in the Dallas construction supply market, dramatically expanding its reach and engagement. The ongoing efforts, including a new website build, will further solidify their position and drive long-term growth.
Key Takeaway: Even small businesses can make a big impact through a well-executed digital strategy, reaching new audiences and becoming recognized as leaders in their market.
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