Client Overview
Client Name: Jensen Fasteners
Industry: Fasteners & Tools
Location: Sacramento, CA
Jensen Fasteners, a well-established company based in Sacramento, specializes in providing fasteners to contractors. They wanted to increase sales and enhance their digital presence to better reach their target audience and promote their fastener offerings.
Key Goals
- Increase fastener sales and grow Jensen Fasteners' online presence to drive more traffic and lead generation.
The Challenge
Jensen Fasteners, although well-regarded in the industry, lacked an extensive online presence and wanted to reach more contractors to generate consistent pricing requests and build a broader audience.
Biggest Pain Points: Despite their expertise and reputation, Jensen Fasteners received only a few pricing requests per day and had a minimal social media presence, which limited their ability to engage with new clients and increase fastener sales.
Business Impact: The lack of online engagement directly affected their lead generation efforts, and the company needed a more effective way to capture and nurture potential customer relationships.
Our Approach
Solution: We implemented a multi-faceted digital marketing strategy to grow their audience, drive lead generation, and boost fastener sales through targeted advertising.
- Ran a series of Engagement, Consideration, and Conversion Campaigns across social media platforms, focusing on promoting their fastener sales.
- Provided a sales tool that allowed Jensen Fasteners to collect valuable data on prospects and engage with them through personalized follow-ups.
- Established a remarketing audience of over 41,000 contractors, continually showing them relevant content and fastener promotions.
- Overhauled their website to create a more user-friendly experience and enhanced copywriting to establish their authority
Implementation
The campaign was built around targeted social media ads and follow-up engagement tools, designed to boost fastener sales. The sales tool integrated into their strategy allowed them to collect data from prospects, enabling more personalized outreach.
Challenges: Although Jensen Fasteners was receiving pricing requests, the volume was low. The campaign aimed to significantly increase those requests while establishing a strong online presence to attract new business.
The Results
- Increased pricing requests to 1-4 requests per day.
- Grew their Facebook page from 7 to 2000+ followers in just 7 months.
- Built a retargeting audience of 41,000 contractors, ensuring that potential customers continue to see Jensen Fasteners' content.
- Implemented lead tracking through calls, forms, and texts using WhatsConverts
- Reduced waste by filtering out bot traffic with ClickCease
- Website overhauled, showing a catalog of 100+ tools and fasteners, delivering leads to their inbox
New Website
- Built to maximize conversions for their ideal audience
- Conversion-focused with lead forms and click-to-call options
- Comprehensive Fastener Page with illustrated screw and head types
Social Media Growth
Video Content
Case Summary
By implementing a focused digital marketing campaign and providing a sales tool for lead capture, Jensen Fasteners saw significant growth in both pricing requests and social media followers. The campaign effectively expanded their online presence, with ongoing efforts to further optimize their website for better user experience and sales conversion.
Key Takeaway: Even in highly competitive markets, a well-executed digital marketing campaign can drive fastener sales, increase engagement, and build a strong retargeting audience to ensure long-term growth.
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