Case Overview
Hahn Systems, a trusted construction supplier with 8 locations across the Midwest, partnered with Craft to modernize its web presence and launch a bold, video-driven advertising campaign on Meta platforms.
The combined effort aimed to increase awareness, open new contractor accounts, and position Hahn as a go-to supplier in their region.
The Challenge
Despite 85+ years of serving contractors, Hahn Systems faced increasing competition and declining visibility.
Their old website lacked modern UX, and most contractors didn’t realize how many products and services they offered. As a result, they were losing potential long-term customers after just one purchase.
Our Solutions
Craft implemented a two-phase strategy:
1. Website Development
- Designed and developed a new, mobile-friendly WordPress website.
- Focused on improved navigation, clear product categories, and conversion tracking.
- Built with long-term scalability and contractor experience in mind.
2. Targeted Meta Video Campaign
Filmed and edited customized videos for each of Hahn’s 8 locations.
Deployed a full-funnel Meta campaign:
Engagement Phase – Introduced the Hahn brand to local contractors.
Consideration Phase – Educated them on services and inventory breadth.
Conversion Phase – Offered a 10% discount to first-time customers.
Used organic TikTok videos to supplement awareness.
Integrated call tracking, ClickCease bot protection, and monthly reporting to continuously refine performance.
The Results
🌍 8 custom location campaigns
📞 490+ inbound contractor calls
🗂️ 100+ new contractor accounts opened
📣 355,000+ contractors reached
📊 1.2M+ ad impressions with a 1.5% CTR
📝 50+ lead forms submitted
🚀 Brand-new website launched to support long-term growth
Why it Worked
This strategy gave Hahn a modern foundation (website) and consistent contractor exposure through video, something rarely used in this industry. The localized messaging, eye-catching video ads, and ongoing tracking allowed us to meet contractors where they are: on their phones, in the field, and online.
Looking Ahead
With the new website live and hundreds of new contractors reached, Hahn is now poised to build deeper relationships and cross-sell tools, fasteners, and specialty products across all eight branches.
Want results like this?
A bold digital approach — combining modern web design and location-specific video ads — helped Hahn Systems break through the noise, build authority, and drive real business from contractors.
