Case Overview
AP Hair & Design, a Boise-based salon specializing in women’s hair services, partnered with Craft Web Solutions to launch a modern website and run a targeted Google Ads campaign.
In a city full of beauty options, they needed to stand out online, convert high-intent traffic, and drive consistent new client bookings.
The Challenge
Despite offering expert-level coloring, balayage, and foil treatments, AP Hair & Design lacked a digital presence and wasn't showing up where potential clients were searching.
Without a website or active search campaigns, they relied heavily on referrals and walk-ins — limiting growth potential.
Our Solutions
Craft implemented a two-phase strategy:
1. Website Development
- Built a sleek, responsive website tailored to showcase AP’s services, brand personality, and booking options.
- Designed for trust, conversions, and mobile responsiveness.
- Customized booking system setup
2. Google Ads Campaign
Launched in March with a conservative monthly budget.
Targeted service-specific keywords like “balayage Boise” and “women’s hair coloring Boise.”
Geo-targeted the Boise metro area with precise ad groups and copy.
- Conversion tracking via WhatsConverts: calls, lead forms, and texts.
The Results
📅 Website & Ads Campaign Launched March 2025 (5 Week TAT)
📈 26 new clients in one recent month
📊 15+ new clients/month on average
💬 Full conversion tracking via WhatsConverts
🤝 Referred us to other local businesses — a strong indicator of satisfaction
Why it Worked
This strategy met potential clients where they already were — on Google — and guided them to a beautiful, trustworthy website. By focusing on conversion and clarity, the campaign turned online visibility into real-world appointments.
Looking Ahead
We continue to optimize the Google campaign monthly and plan to expand efforts into seasonal promotions and branded content.
Want results like this for your salon?
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