Case Overview
Crushyard is a vibrant local hotspot combining food, drinks, and pickleball into one social destination.
Despite a strong physical presence and community buzz, their old website wasn’t keeping up — slow load times, poor mobile experience, and no clear way to track incoming leads or reservations were hurting their digital performance.
The Challenge
-Outdated website with clunky UX and limited mobile functionality
-No SEO structure to support local search rankings
-No lead tracking or performance data tied to marketing efforts
Our Solutions
1. Website Development
- Custom Website Build with modern design, optimized speed, and a strong mobile experience
2. Local SEO Optimization including on-page meta, structured data, and Google Business Profile alignment
3. Call & Form Tracking Setup using WhatsConverts to capture all lead sources and measure ROI
The Results
✅ 110% Increase in Conversions from the website within the first 60 day
✅ Improved Mobile UX led to a 45% increase in time on sit
✅ Fully Tracked Leads from phone calls, forms, and event bookings
✅ Top 3 Rankings for key local search terms like “pickleball Mount Pleasant” and “sports bar near me”
Why it Worked
The new website was designed with actual customers in mind. The layout is simple to navigate, loads fast, and looks great on any device—making it easy for visitors to find menus, book a court, or make a reservation without frustration.
We focused heavily on local SEO—optimizing on-page content, metadata, and Google Business Profile details. This made it much easier for people in Mount Pleasant searching for pickleball or a sports bar to find Crushyard right when they’re ready to go out.
Looking Ahead
Crushyard’s online presence now matches the energy of their venue. With a new website and tracking in place, they can finally see the results of their marketing in real time — and convert curious locals into loyal customers.
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