Hair Salon Marketing
Hair styling is your craft. Marketing is ours.
AP Hair Design was a small, boutique hair stylist out of Boise, ID...
Who was relying mainly on referral business to keep finding new clients. When she first approached me, I had no clue how we could possibly help her out.
Truth be told, I had never actually run a campaign for a hair salon. My initial thought was that maybe social media would be a good thing for her to take advantage of. But after speaking with her, I wanted to try something a little different.
I wanted to help her compete on Google. After all, most of the time, people go to Google to look for “hair stylists near me” or “(City) hair stylists.”
I asked her, “How many clients per month can we bring you that you deem this a success?” Her response “…maybe 5?”
I thought “5? That shouldn’t be too difficult.” I agreed with her.
The Strategy: Competing Where Your Customers Are Searching
So – We gave it a shot.
We built her an awesome website with lead tracking, appointment booking, and of course an overview of her services. Then we launched a campaign on Google to help her rank higher.
From 5 Clients to 98% Occupancy in One Month
The results absolutely shocked us.
Within the first 2 weeks, she attracted 10 new customers to her business. In the next two weeks, another 8. After the first month, she was receiving house calls, wedding requests, and her occupancy rate skyrocketed to 98%. All of her customers were commenting on how her website was great, and some competitors mentioned that it was one of the best sites they had ever seen.
Are You Still Waiting for Clients to Find You?
Are you waiting for clients to walk through your door? Or maybe you posted yourself on Yelp, made a Google profile, and are cutting hair for your friends and family. What if I told you that booking appointments with new clients can actually be quite easy?
Here at Craft, we attract long lasting customers for hair stylists and beauty shops. We believe that booking appointments should be made easier, and last year, we set out on a quest to find how to best bring in customers for this industry.
Ready to Become the Go-To Salon in Your City?
We want to help you do the exact same thing. If you are struggling to fill your schedule, reach out to us.
Now, marketing for hairstylists is something we do best.
Please – book a call with us, and let’s make you the best hairstylist in your city.