Roofing Marketing
Roofing is your craft. Marketing is ours.
The struggle every roofer knows too well
Ever feel like everyone else has it figured out, except you? It’s a common feeling.Â
Every time a new storm rolls in, you wake up early to go find new customers, only to realize that the doors you’re knocking on have already been knocked on 3 times by your competitors. You pray for the day that enough people will know about you that you’ll simply field calls from the office.
Imagine a world where your sales team sits in the office and answers inbound calls instead of ordering them to go out and find new business. This is the reality for a lot of roofing companies, and we want to bring this reality to you.
How Homeowners Actually Find Roofers Today
In today’s digital world, homeowners walk outside after a storm to check on their house, see the damage, and instantly reach for their phone.
Their search? They look up “roofing companies (CITY)” and click the first, second, or third link they see, make the call, and close the deal. Now, imagine a world where it’s YOUR company they see at the top and not your competitor. This is what our roofing company marketing service is all about.
The Reality: Your Competitors Are Already Online
I can guarantee that behind each of those Google placements is a marketing firm or professional like Craft. To win those placements, it takes work.
And in today’s world, Google may be the main driver, but soon, social media, video content, and even AI will be a common way for people to find a company to work with.Â
Before we get into how we win customers, we need to lay the groundwork. If you don’t know what Google, Facebook, and AI are, we want to share how each of these plays a role in the full marketing picture.Â
If you want to win online, these are tools required to do so.
The Marketing Tools That Win Roofing Jobs
Website
Website: The website is the foundation of all of your marketing efforts. It’s extremely important to have a high quality, lead tracking, and data centered website, built on a platform that allows for full customization.
Imagine that you have two restaurant options for tonight. You’ve been to both, but at one of the restaurants, the wait staff is slow, you really have to dig to have your questions answered, and the menu is in a completely different language! At the other, the wait staff is fast, always knows the answer to your questions, and of course, the menu is in English. Which restaurant are you choosing?
The second one of course! Websites are the same way.
Video & Social Media
Video & Social Media: Social media is great at some things, and terrible at others. For a roofing company, a quality social media presence should be about creating an online relationship with your local community.
If you spend money on Facebook or Tik Tok and don’t see a direct return, it’s normal. However! What social media and video content is GREAT for, is Branding. If you consistently put $500-$1000/month in social media advertising, you will win a spot in the customers’ mind.
That way, whenever someone notices they need a new roof, their search might go from “roofing companies near me” to “Your Roofing Company.”
Google Advertising
Google Advertising: In roofing, Google is expensive.
However, it’s the one channel that consistently pays dividends. You want to capture people when they are searching for your service and being at the top of search results is still the #1 way to do so.
If your company is buried down on page 5, you will probably not see much action.
AI
AI: As of 2025, AI tools such as Chat GPT and Google AI are making suggestions to the general public about which companies to use. We have a system to optimize your company for AI searches.
Start Small or Go Big: We Meet You Where You Are
Craft accomplishes all of this for Roofing companies. However, you don’t need all of these to win. No matter where you are in your company journey, we can slowly start building out a high quality marketing presence that will, over time, win you customers. Let’s start small. Or let’s start big!
Our team only suggests packages that we believe are going to provide the most value, until it’s time to move on to the next phase.
Talk with us. Even if we never work together, we are more than happy to advise and push you in the right direction.